We just took a look at the website traffic across 6 substantial tourism companies in Sedona and the Verde Valley for the last 30 days. Traffic is down on all 6 sites, as much as 36%! We expected a seasonal drop in traffic about now, but this is bigger than we expected. How is your website doing? Feel free to share a comment, below. Click on Comments(0).
Author Archive for Olin Robie
Sedona Verde Valley Website Traffic Down
By Olin Robie · Comments (0)
Wednesday,
November
16th,
2011
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Tags : sedona, verde valley
The only question is when.
The number of people going to the internet from mobile devices is growing at a phenomenal rate. The latest industry statistics I have read say that half of all Internet users will be on a mobile device by 2014. As usual, the travel and hospitality industry is a leading driver of this growth.
Mobile website traffic in Sedona is approaching 20%.
We measure the mobile website traffic on several Sedona-Verde Valley tourism websites. The percentage of mobile traffic to those sites has grown from under 7% in 2010 to around 16% at the end of September this year. It may hit 20% by the end of 2011. That’s real fast growth!
What does this mean for Sedona Verde Valley tourism businesses?
Half of the people coming to your website on a mobile device can’t read or use it, and that percentage is growing fast. (The other half is using an iPad.) That’s why we say that there IS a mobile website in your future. It is just a question of how many of your website visitors can you afford to ignore?
Olin Robie
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Categories : Internet Marketing, Mobile Websites
Tags : mobile websites
Domain names are an important factor in your search engine rankings.
Google and the other search engines take your domain name into account when they rank your website. There is nothing better for SEO purposes than having a domain name that matches the most important search term your customers and prospects use when they are looking for what you sell. If you sell titanium widgets, the best domain name you can own is www.titaniumwidgets.com. I call it your ‘generic domain name’ or ‘search term domain name’.
A Sedona Example
The M Diamond Ranch sells horseback riding in Sedona. Their website was, logically, www.MDiamondRanch.com. That’s great for branding, but lousy for the search engines. We found that www.SedonaHorsebackRides.com was available. bought it and put their new website up under that domain. We also preserved the www.MDiamondRanch.com name so we didn’t lose their existing website traffic.
The new website now ranks in the top 2 positions of Google on 11 different search terms that are related to horseback riding, and they rank very well on several others. It is fair to say they dominate their market niche here in the Sedona-Verde Valley market.
Olin Robie
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Categories : Internet Marketing, Search Engine Optimization (SEO)
We’ll be sharing information about all sorts of topics related to websites, Internet Marketing, search engine optimization, and destination marketing in the Sedona-Verde Valley area. If you have a website, an online business, or any business that you want to grow, you’ll find useful, practical information here. Please feel free to leave replies and comments…we would love this blog to turn into a lively dialogue! Just click on the Comments(0) number to be able to leave your questions and comments.
Olin Robie
North Star Internet Marketing
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Categories : Internet Marketing
North Star Internet Marketing
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