I have a question for you…how do you measure your positions in Google? (and Yahoo! and Bing)
Do you open your browser and do some searches on your most important keywords and then look for your website in the results? That takes some time and will give you an indication of where your website ranks, but not a very good one. You see, Google personalizes the results you get when you do a search, in an effort to bring you the best results based on the wealth of information they have about your searching and browsing history. That’s great when you are searching for something, but it skews your results when you are trying to measure how well your own website ranks.
What you really need is an objective SERP report – Search Engine Result Positions or Search Engine Relative Positions – and there are a number of services out there that offer that. Search Google for “free SERP reports” and you’ll find a number of services available to you. These services will provide more objective results and it is faster than doing the searching yourself.
One such service worth considering is Authority Labs (www.AuthorityLabs.com) where you can set up a free account with up to 10 keywords. Your positions will be updated daily, and you can log in any time and check them. If you need to track more than 10 keywords, give us a call and we can set you up with as many keywords as you’d like for less money than your own Authority Labs subscription will cost. 928.282.1396.
All the best to you…
Olin Robie
PS – If you would like to know more about “search personalization”, drop me an email or reply to this post…
