Domain names are an important factor in your search engine rankings.
Google and the other search engines take your domain name into account when they rank your website. There is nothing better for SEO purposes than having a domain name that matches the most important search term your customers and prospects use when they are looking for what you sell. If you sell titanium widgets, the best domain name you can own is www.titaniumwidgets.com. I call it your ‘generic domain name’ or ‘search term domain name’.
A Sedona Example
The M Diamond Ranch sells horseback riding in Sedona. Their website was, logically, www.MDiamondRanch.com. That’s great for branding, but lousy for the search engines. We found that www.SedonaHorsebackRides.com was available. bought it and put their new website up under that domain. We also preserved the www.MDiamondRanch.com name so we didn’t lose their existing website traffic.
The new website now ranks in the top 2 positions of Google on 11 different search terms that are related to horseback riding, and they rank very well on several others. It is fair to say they dominate their market niche here in the Sedona-Verde Valley market.
Olin Robie
